About AY Stitch
AY Stitch is a contemporary fashion brand founded by siblings Okundare Oluwadamilola Ayomikun and Ayomide Oluwatobiloba Okundare, built on a shared vision to redefine African fashion through design, structure, and storytelling.
Rooted in Nigeria and shaped by a global perspective, AY Stitch exists at the intersection of Afro-minimalism and contemporary fashion — where cultural heritage meets modern tailoring, and simplicity becomes a powerful form of expression.
Our Story
What began as a local tailoring practice has evolved into a distinct and growing fashion label with both digital and international reach. Over the past six years, AY Stitch has developed into a brand recognised for its thoughtful approach to design, its clean aesthetic, and its ability to communicate deeper narratives through clothing.
At its core, AY Stitch is not just about garments — it is about identity, structure, and meaning.
Creative Direction
Led by Ayomikun Oluwadamilola Okundare, the brand’s Creative Director, AY Stitch is driven by a design philosophy that merges African cultural identity with global contemporary aesthetics.
Her work explores the relationship between:
Form and function
Tradition and modernity
Simplicity and depth
Each collection is carefully constructed to reflect a balance between minimalist design and cultural storytelling, often drawing inspiration from Yoruba artistry, heritage textiles, and evolving African identities.
From concept to execution, she oversees:
The brand’s design language and creative direction
Development of capsule and seasonal collections
Art direction for lookbooks, campaigns, and visual storytelling
Mentorship and training of emerging creatives and artisans
Strategy & Growth
The business and strategic direction of AY Stitch is led by Ayomide Oluwatobiloba Okundare, who has been instrumental in transforming the brand into a sustainable and scalable fashion enterprise.
With a strong focus on bridging creativity and commerce, his work ensures that AY Stitch is not only artistically relevant but also globally competitive.
He leads:
Brand positioning and long-term strategy
Marketing, PR, and digital storytelling
Business development and operational structure
Strategic partnerships with creatives, stylists, and collaborators
International outreach, connecting the brand to diaspora and global markets
Our Philosophy
AY Stitch is built on the belief that fashion should be intentional, expressive, and enduring.
Rather than excess, the brand embraces:
Clean lines
Structured silhouettes
Refined detailing
Narrative-driven design
This approach often described as Afro-minimalism — allows each piece to carry meaning while remaining timeless and versatile.
Our Vision
AY Stitch is committed to shaping a future where African fashion is recognised not only for its vibrancy, but for its intellectual depth, craftsmanship, and global relevance.
As the brand continues to grow, its mission remains clear:
To create fashion that is culturally grounded, globally resonant, and artistically significant.
Ayomide Oluwatobiloba Okundare
Founder of AY-Stitch, where I manage brand positioning, strategic growth, and communications. My expertise lies in building sustainable creative businesses, developing campaigns, and bridging artistry with commercial value. With six years of experience, I have transformed AY-Stitch from a local tailoring practice into a recognized fashion label with digital and international reach.
Ayomikun Oluwadamilola Okundare
I am a Nigerian fashion designer and creative director with over six years of professional experience in building and directing creative identities. As co-founder of AY-Stitch, I oversee the brand’s artistic direction, design language, and storytelling. My design philosophy merges Afro-minimalism with global contemporary fashion, blending cultural heritage with modern tailoring.